10 easy steps to set your membership site up and running in 30min, for FREE!


these past weeks I’ve been busy studying the best infrastructures online to get up and running with a small online business (a membership site, as I’m building one…), so I thought of sharing the main steps to get your presence online and the tools you need.

What is a membership site? A place where people regularly pay to have access to restricted topics of your choice (e.g. a cousine website where for $9 per month you get new recipes regularly…)

Here are the steps:

  1. Go to Facebook and create a Page and a Group (the group is useful to create a private community on the topic)
  2. Go to gmail.com and create an email (do this first so you can use it as the email contact for all the other steps)
  3. Go to Teachable (www.teachable.com) and create your own “school” (where you’ll put all your material)
  4. Go to Twitter and create an account
  5. Go to IFTT.com and create an account
  6. Go to Buffer.com and create an account
  7. Go to YouTube and open a channel, this will also create a Google+ profile (to post promotional videos)
  8. Go to Google Analytics an create an account (for web analytics)
  9. Go to Optimize.ly and create an account
  10. Go to MailChimp and create an account (for a free mailing system up to 2000 subscribers) — [ActiveCampaign is definitively a better choice, but it ain’t free]
  11. Use GoDaddy.com to get your domain name (.com! search on google for coupons and you’ll spend $1 for your first year – ok it’s the only thing that’s not free, but it’s very affortable!)
  12. Go to Mixpanel.com and get an account (for mobile analytics)
  13. Go to SumoMe and get an account (to grow traffic: AWESOME!)

The nice thing about this is that you will then:

  1. Link your Facebook Page, Twitter, and Google+ together thru IFTT and Buffer (so you just have to write in 1 place and have ALL your posts propagated in the other social channels!)
  2. Link your MailChimp account to Teachable and your Facebook Page (so people signing up will grow your list, and that’s the only thing that matters)
  3. Link your Google Analytics to everywhere you can…
  4. Forward your domain thru GoDaddy to Teachable


People who go to your .com domain will split test your landing page (thru Optimize.ly), and then either receive an email or go directly to your membership site. You’ll write new stuff on your blog on Teachable and gather all the emails with MailChimp.

What do you think? Any other tools you’d recommend?

How Investors Make Better Decisions: The Investment Readiness Level

Here’s the 3rd post related to the Investment Readiness Level by Steve Blank.

1st post here: It’s Time to Play Moneyball: The Investment Readiness Level.

2nd post here: Is This Startup Ready For Investment?.

Steve Blank

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team.  Other than “I’ll know it when I see it”, there’s no formal way for an investor to assess project maturity or quantify risks. Other than measuring engineering progress, there’s no standard language to communicate progress.

What’s been missing for everyone is:

  1. a common language for investors to communicate objectives to startups
  2. a language corporate innovation groups can use to communicate to business units and finance
  3. data that investors, accelerators and incubators can use to inform selection

Teams can prove their competence and validate their ideas by showing investors evidence that there’s a repeatable and scalable business model. While it doesn’t eliminate great investor judgment, pattern recognition skills and mentoring, we’ve developed an Investment Readiness Level tool that fills in these missing…

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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Latest on Lean Start Up

Steve Blank

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”

Unfortunately the Build, Measure, Learn diagram is the cause of that confusion. At first glance it seems like a fire-ready-aim process.

It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups.

Here’s how.

Build, Measure, Learn sounds pretty simple. Build a product, get it into the real world, measure customers’ reactions and behaviors, learn from this, and use what you’ve learned to build something better. Repeat, learning whether to iterate, pivot or restart until you have something that customers love.build measure learn

Waterfall Development
While it sounds simple, the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20th century to build…

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6 Ways to Better Persuade Others

Unarguably a guru on persuasion, Robert Cialdini introduces to us the key principles of having people say YES! Have a look at the video, my notes below:

  1. Reciprocity: be the first to give, and the gift must be personalized and unexpected (e.g. waiter gives you a mint with the check, and then another one because “you’re nice”, and you give him more tip)
  2. Scarcity: people want more of what there’s less –> talk about benefits of my product & what’s UNIQUE about it and what they’d lose if they fail to consider my proposal
  3. Authority: people will follow the lead of credible knowledgable experts, or people in uniform (have someone else to introduce your credentials to the prospect, e.g. “let me introduce you to … who has X many years of experience in this field”)
  4. Consistency: look for and ask for small initial commitments (voluntary, active, and public commitments and get them in writing) that can be made (and they’ll afterwards commit to other things consistent with them, e.g. patients writing their own next appointment details commit to it more often)
  5. Liking: people say yes to whom they like (people who are similar to us, who pay us compliments, who cooperate with us towards mutual goals) –> before starting negotiating exchange personal info and build common ground of things both of you like + pay compliments, before getting down to business
  6. Consensus: when uncertain, people look at actions of others to determine their own (point out what SIMILAR others do, e.g. 75% of people in THIS hotel room reuse their towel –> it makes you reuse yours)

Here below another interesting video on human Trigger Features (“because”, “expensive = good”, and the contrast principle)

Sun Tsu and the Art of War

Here’s a brief summary of my understanding of the classic book by Sun Tsu: The Art of War.

Avoid war whenever possible, the toll is huge: the angry can be made happy again, but the dead can’t be brought back to life.
The main points of the book relate to: Deception, Wisdom, and Strength…
Key principles:
  1. know your enemy and know yourself (counterintelligence, understand how the enemy behaves)
  2. to win it’s not the height of skill, but subduing the enemy without fighting (intellect and preparation over force: never rush)
  3. avoid what’s strong, attack what’s weak (guerrilla fight, sturmtruppen)
  • Game of GO vs. game of chess: in GO you acquire territory with fewest resources instead of eliminating the enemy troops (chess)
  • It’s more important to outthink your enemy than to outfight him
  • Don’t advance relying on military power, numbers alone confer no advantage
  • You don’t win a war by winning battles. Wars are means (breaking the will of the enemy) to an end (strategic goals, often political): the political context is always more important than the military one
  • No nation has ever benefitted from prolonged war
  • Let your plans be as dark as night (deception, secrecy, spies), then strike as a thunderbolt
  • All warfare is deception: dividi et impera (divide the enemy big army into pieces I can win against)
  • It’s essential to seek out enemy agents who have come to spy against you and bribe them to serve you (double agents)
  • The way to achieve greatness is thru foreknowledge (knowing beforehand: “reading the mind of the enemy”)
  • Outmaneuver: use a direct attack to engage, and an indirect attack to win (attack something to draw the enemy attention there while conquering your real objective)
  • To move your enemy, entice him with something he’s certain to take (give him a bait): control the enemy movements by your own maneuvers
  • Those skilled in war bring the enemy to the field of battle, they’re not brought by him
  • Make your enemy prepare on his left and he’ll be weak on his right
  • Move only when you see an advantage and there’s something to gain, only fight if a position is critical
  • Put your army in the face of death (death ground) where there’s no escape and they won’t flee or be afraid: there’s nothing they cannot achieve (and on the other hand always leave your enemy a way to escape)
  • The keys to an attack are (good) timing and (maintaining) momentum
  • It’s essential for victory that generals are unconstrained by their leaders (clear chain-of-command, no interference from the leader)
  • The winning army realizes the conditions for victory first, then fights; the losing army fights first, then seeks victory (don’t rush into battle without knowing what lies ahead)
  • Use an attack to exploit a victory, never use an attack to rescue a defeat
  • There are some armies that shouldn’t be fought, some ground that shouldn’t be contested
  • If orders are unclear and commands not explicit, it’s the general’s fault; if they’re clear, it’s the fault of his subordinate officers
  • When troops flee, are insubordinate, collapse or are routed in battle, it’s the fault of the general
5 factors for success in war:
  1. weather
  2. terrain: when the enemy occupies high ground, don’t confront him; if he attacks downhill don’t oppose him
  3. leadership
  4. military doctrine
  5. moral influence (most important): have the people willing to fight behind their leader


17 Ways to Become a Great Program Manager

I recently read a great book by Sergio Pellegrinelli – Thinking and Acting as a Great Programme Manager [2008].

Below a summary of how a great program manager should behave; for more details I suggest you read his book!

I also suggest 4 other books that can definitively increase your world (and business) awareness and help you toward a more effective mindset:

Program management competence framework

Relationship between self and work

Granularity of focus Broad view of plan, including understanding of wider impact within the organization; (occasional proactive involvement in detail to experience customers’ perspective); strong orientation towards the future, including awareness of organization-wide and external impacts/benefits
Emotional attachment Professional commitment to delivery of organization-wide and external outcomes
Disposition for action Opportunistic; intuitive ability to reshape, reconfigure and realign
Approach to role plurality Deliberately takes on multiple conflicting roles to integrate divergent interests

Relationship between self and others

Engagement with team Seeks to inspire; charismatic and credible; able to get people to modify their natural behavior
Approach to conflict and divergence Uses subtle facilitation to encourage creative and value-adding solution
Development and support Coaches in context to enable understanding and influence
Purpose of enquiry Own clarification; challenge others; encourage creative thinking; redefine problem or reframe purpose
Expectations of others Extends individuals’ talents, but now burn out

Relationship between self and environment

Adaptive intent Adapts environment to suit organizational purpose
Awareness of organizational constraints Aware of capacity, technical, and cultural constraints; facilitates development and knowledge transfer from outside
Approach to risk Is ready for failure; anticipates wider consequences
Approach to communications Provides analysis and opinions (consistent style); sells vision of outcome (style more sensitive to audience); cultural and audience sensitivity
Approach to governance Seeks to embed program in organizational management structures/processes
Attitude to scope Shaped to meet emerging and changing business needs
Attitude to time Schedule driven based on defined scope; reschedule when necessary; anticipates and plans for possible work, recognizes mobilization time; takes into account the rate at which change can be absorbed or accommodated; conscious of issues of timeliness and maturity
Attitude to funding Creates funding from achievement – self-financing

Book Summary – Sacred Cows Make The Best Burgers

My bullet-summary of Robert Kriegel & David Brandt – Sacred Cows Make The Best Burgers [1996]

  • Important things to take care of in business: maximizing individual performance, effective communication, conflict resolution, team construction, stress reduction, and change management.
  • Sacred cows are those who are afraid to abandon what once made them successful. Today’s organizations must make room for creative ideas and new thinking in order to grow.
  • The change-ready process include five stages:

1. Rounding up sacred cows: people do their jobs while keeping an eye on outmoded ideas and practices. The best sacred cows hunters are people closest to the customer and value chain process. Hunt in teams, with customers: have a fresh perspective!

  • Complaints are often the medium for spotting sacred cows that are in disguise or invisible. Challenge assumptions. Motivate and give special rewards to hunters who have spotted cows. Eliminate duplicating processing: leanness! “we’ve always done like this” is not an excuse for suppressing & improving habits!
  • (Bureaucracy) It should be eliminated any thing that doesn’t contribute to: Adding value to the customer in terms of improving quality or service, Increasing productivity or cutting costs, Improving morale or encouraging action.
  • (Meetings) in the new economy, time is the currency and consensus takes forever!
  • (Speed) speed kills quality, service and innovation. In sports, the rule holds that a passionate 90% effort is more effective than a panicked 110%. And a passionate 90% effort will yield 110% results. Have unstructured time in the day to relax, reflect or meditate; having more time to sharpen intuition, self-discovery and self-awareness; and allowing time for fun and enjoy breaks.
  • (Experts) ironically, experts with a conventional mindset are experts in the old paradigm. Most of the time they operate with antiquated ways and charts. The key to keeping ahead of a changing environment is to think not like an expert but more like a beginner. While experts tell you why something cannot work, beginners see only the possibilities. Hire outsiders to bring a fresh perspective to the organization, Identify ineffective operating practices and traditions, Assign rookies who are optimistic, open-minded and wide-ranging in their interests to design new products and services, Change employee assignments and jobs regularly, Create an environment that encourages asking stupid questions, Look for solutions in related or unrelated areas, Think like a beginner.
  • (Cash cow) don’t rely entirely on past successes. Complacency breeds failure. Conventional wisdom states that success comes to those who are able to find a niche and own the market. But in a fast changing environment, businessmen must learn to avoid pigeonholing brought about by too narrow a vision.
  • (Competitors & customers) sometimes doing things the opposite ways of competitors is successful (e.g. Domino: pizza home instead of customers coming to the pizzeria). Delight your customers w/ added-value services they don’t expect. TRY to be your own customer to see what it’s like…
  • (Quick reactor) quick response to change is a sacred cow belief. This no longer works! The key is to be proactive, not reactive. LEAD the customers instead of just listening to them. Use the customer’s imagination to “pre-view” the future along with understanding the demographic, socio-graphic and psycho-graphic trends of customers; and tracking the emerging social and cultural directions and new advances in technology.
  • (No Mistake) get it right the first time, no mistakes rules are a sacred cow ethic. This credo, while originally designed to improve work practices, products and services, fosters an atmosphere of extreme caution that makes people afraid to take risks or gamble on brilliant ideas. When people become too cautious, innovation, creativity and originality disappears and the possibility of gaining a competitive advantage is lost. Encourage experiments; failure is not a sin but failure to learn from failure is.
  • (Downsizing) reinvention is the alternative strategy. Businesses need to move from bottom-line solutions to top-line approaches that emphasize growth and expansion. Increase spending in growth drivers like R&D, plant equipment and marketing at least as fast as the revenues go up (Gillette’s philosophy).
  • (Technology) it can never replace the up close and personal experience that comes with direct contact. High-tech must be combined with high-touch.
  • (Teams) not every organizational task requires a team. Form the right team for the right task: Problem solving team (Addresses a specific problem and then disbands), Work team (Does the actual labor), Virtual team (Accomplishes assigned tasks and responsibilities by communicating via telephone and computers), Quality circle (Meets intermittently to air problems and upgrade procedures), Management teams (Coordinates management functions such as sales and R&D).

2. Developing a change-ready environment: People are the gatekeepers of change. They can make or break a new program. To effectively implement change, the focus must be on the people who will implement the change (and they normally resist to it). The key is to create an environment in which people are more open to innovation and new ideas. Foster a change-ready environment all the time. 1-min mgmt, caring, respect, empathy, recognition, understanding, honesty, integrity, openness, trust. Inform others on every thing (but private personal information). Lead by example: be a role model. Treat people as human beings with needs, aspirations and fears. Hold people accountable for their actions. Be demanding of performance and be supportive of the person. Empathy means standing in someone else’s shoes. It means the ability to think and feel into another person’s experience.

3. Turning resistance into readiness. Resistance to change: fear, feeling powerless over change, moving out of one’s comfort zone and exerting more effort and not fully acknowledging the personal benefits behind the change. Find the reasons of the particular, personal, individual resistance.

4. Motivating people to change: overcoming resistance is about neutralizing negativity. Motivation is about lighting a fire. When people are filled with enthusiasm, they will take the risk, go the extra mile and fully commit themselves to change. The four keys to lighting the fire are urgency (burn your bridges, have natural leaders on your side to help motivate, don’t cry wolf), inspiration (have a shared vision), ownership (delegate & create accountability for results), rewards & recognition (reward good tries, not just successful results; reward the team but treat employees differently). It’s like we are in a house that is burning, we need to escape or we’ll die!

5. Developing the 7 personal change-ready traits: passion (determination), resourcefulness (making the most of any situation, solve the problem with what you have at disposal), optimism (change = opportunity, not threat), adventurousness (risk-taking innovator), adaptability (flexibility and resilience), confidence (self-esteem; failure = learning possibility, the road to mastery!) and tolerance for ambiguity (calmness in adversity). Be proactive, not reactive to change. Create it!

  • Change fails if it is too much and/or too fast, or if we enter in panic zone (few resources, too many challenges) or drone zone (too many resources, few challenges) –> implant change progressively, do a zone check regularly (balance challenges [rate: challenge of the situation, degree of change, steepness of learning curve, required effort and speed of implementation] with resources available [rate: team size, competence, energy, motivation, available time, technology and information]), recharge batteries (let the tired players sit out for a short period of time every once in a while).

Book Summary – The Instant Millionaire

My bullet-summary of Mark Fisher – The Instant Millionaire [1990]

  • Most people are afraid of asking for things, and when they finally do, they don’t insist enough: that’s a mistake.
  • Think seriously on WHY I’m not rich already.
  • Love what you do –> successful people hardly take vacations as they love what they do…
  • Believe I can succeed!
  • Seize opportunities and take risks!
  • Use other people’s money to become rich!
  • Take action NOW, even if in imperfect conditions. Don’t wait for all the things to be perfect or I’ll never start and miss lots of opportunities.
  • Burn my bridges: I have no choice but to become rich. Make sure I have no choice: put my back to the wall: use all my inner strengths to succeed or die –> take risks! BUT always cover my back! Be conscious, but not too much or I’ll lose my opportunities!
  • Have integrity.
  • If you do the same things, you’ll get the same results most of the time (not always).
  • Mozart: “true genius resides in simplicity.”
  • Have faith! In myself and in becoming successful.
  • Life gives you what you ask for! –> be clear!
  • Focus on my goal: e.g. “I want 1M€ by age 40”. Quantified, precise objective. Have clear how much money I wanna earn this year: e.g. 80k€ –> this amount is what I think I’m worth in a year –> work on myself to have a HIGH self-image!! (e.g. Tiger Woods: 100M$/yr)
  • The outside world is what I internally think of it –> attitude is everything: change my thoughts! Rational thoughts are instruments, but are not enough to get to success! Have faith in the power of my mind, regardless of naysayers! “I can get rich!” Everything is possible if I think it is!
  • You have 1 hour left to live!” words have strong meanings: imagination always wins over logic! –> Success is not only reason, but also heart!
  • The greatest limitations are the ones we impose on ourselves! The greatest obstacles are mental ones. Expand my mental limits and comfort zones. Have wider & wider boundaries.
  • Your objectives and goals should be bold (ambitious) but reasonable! But don’t be overly conservative. Destroy my mental limitations, expand my boundaries.
  • Secret to my financial destiny (clear written goals with a deadline): “I’ll be a millionaire in 6 years to the date: 16-3-2019.” Then 10 millions in the next 6 years… ANY GOAL/DREAM CAN BE WRITTEN THE SAME WAY.
  • Take note on the impressions the written sentence gives me: the goal/dream needs to be in my innermost thoughts! Think about it every moment!
  • Attitude of the millionaire: words combined with images and emotions/feelings. My character is my destiny –> DESIRE firmly to become rich. Have FAITH I’ll succeed –> through the repetition of words (to the subconscious).
  • Experience is a much better teacher than mere theory. Experience is life!
  • Thoughts –> words –> POWER!
  • My mission: mastering of my destiny and fulfilling my dreams!
  • The problems I face have nothing to do with me! –> be detached and don’t make them bigger than they are! They will look small in a few years time.
  • Life can be a rose garden or a hell on earth: think of roses most of the time, especially when I have problems. Don’t shoulder the burden of my problems. This is not just optimism! My life conditions depend on my inner thoughts!
  • Secret of success: love what you do and love for others!
  • “I’ll be a millionaire in 6 years to the date: 16-3-2019.” Accept this formula as the truth: have faith! Convince the subconscious, through my words & emotions –> create the self-image I want: accept as truth I’ll be a millionaire: pretend it’s TRUE! Repetition of self-suggestions –> the power of self-image! Use my subconscious & its powers!
  • Assets = total wealth (money, car, jewels, investments…) after all expenses.
  • E.g. Now I have 32’000EUR. Double my assets each year for 6 years, and I’ll be a millionaire!
  • “By the end of the 2012 I’ll possess assets worth 32’000EUR. I’ll double my assets every year for 5 years so that I’ll be a millionaire by 2018!”
  • Have also short term objectives and an annual goal. Write on paper. Plan & charts, project the plan, dream to be rich and quantify it, with dates –> quantified goal with a deadline (–> I need side activities if I work for someone else, or change job! Otherwise I won’t meet my deadlines!). REPEAT my goals over and over, and seize any opportunity without fears! Don’t hesitate!
  • Issue my subconscious with orders: double my assets each year! It will obey!
  • Have self-confidence –> high self-image: I’m WORTH a lot more than I think!!
  • “I’ll be a millionaire by 16-3-2019!” Say it 50 times per day. DISCIPLINE: persist, say it loud! Conquer my doubts: I will succeed! Be an instant millionaire by thinking I am! Master my destiny!
  • Formula: “every day in every way I’m getting better and better!” repeat it endlessly. Never lose happiness for the search of money. Be alert. Don’t lose my perspective! Don’t be afraid. Remember that money is a medium, not a purpose. Don’t be a slave of money! Money is my slave!
  • Know clearly what I want so I can avoid mistakes: think!
  • Key to happiness: “if I had to die tonight, have I accomplished everything I should have this day?” –> plan each day & do what I love doing.
  • Do what you love –> KNOW what you love/want! Don’t give up your dreams! If I had 24 hours to live, I’d do what I love to do! –> Do it every day! Don’t fear to lose my security! Be a genius by doing what I love! …and maybe I will die tomorrow… there is not a lot of time if you don’t use it well (Seneca) –> DO! Take action! –> Live each day as if it was my last, and live it to the fullest by doing what I love! Have the courage to do what I love! My dreams have to be bigger than my fears. DARE! What do I really enjoy? Of course every job has some drawbacks, but if I had 1M€ in the bank, would I still do the same job? If not –> this job is not what I like! –> do what I like!
  • My character IS my destiny. Get control over myself, be the master of my life by mastering my mind: “every day in every way I’m getting better and better.”
  • When I’m angry, think tranquillity as power: “Be still, and know that I am GOD!” –> this will give me calmness. I could do anything. Repeat this formula: it’s the most powerful ever!
  • Write all I want from life, in detail (it will show how narrow I think: have great ambitions), every dream for the next 5 years. E.g.: house, car, 500k in cash, 500k in stocks, 500k in real estate, 6 weeks of vacation, <40hrs/week work, philosophy and art, history, a maid & a cook, wife & children, travel around the world. DON’T THINK SMALL! Don’t be too specific though (e.g. I can’t live in Buckingham palace… but I can live in something similar).
  • The stronger my mind becomes, the greater dreams I’ll achieve. “Faith moves mountains” (Jesus). Believe in myself. Follow my intuition.
  • Live in the here and the now, don’t dwell in the future or the past. Concentrate in what I’m doing, focus on the present. Learn to concentrate –> attention to details, in everything! Don’t be distracted!
  • Don’t be overly anxious. By concentration I’ll know why I’m here, now –> I’ll see clearly, and accept my starting position. Ask luck to help you, and she will!
  • Concentrate: reflect, meditate on the rose; any problem will transform in a beautiful rose! “Be still and know I’m God!” Things are as important as the mind says so. The problems are problems only if I make them so –> inner peace, concentrate: the problems have no hold of me, they don’t exist! They’re just situations (and opportunities)!
  • At a certain height there are no clouds –> if I’m struggling, it’s because I’m not high enough!
  • My subconscious will lead me to the field where I’ll work. Just command it with what I like and know what my goals are. Ask, and my subconscious will find the answer.
  • Find a work that satisfies my heart!
  • Connect with my essence, and I’ll find WHY I’m on Earth.
  • Never give up before trying! And when you try, have faith you’ll succeed –> the power of my thoughts will do the rest. Be in harmony with myself. Have no doubt (as it’d be a thought that materializes itself)! Ask for what I need! Ask with faith (and kindness) and I’ll get what I want!
  • The value of work is the strength of my thoughts and desires! –> the outer world is a reflection of my inner world –> be positive, without doubts, ask being convinced that I’ll get it, as if it were already mine (power of self-suggestion). Nevertheless, ask thinking of the good of people, or my thoughts will go against me…
  • Have no fear! Conquer it!
  • Money must flow freely in order to grow.
  • The power of the mind is the greatest. Greatest goal: FREEDOM, not money! And freedom is reached through detachment. Have desire and help others: there’s no coincidence! The truth will set me free: discover who I really am!
  • Books: read them, but only the great ones (of the competent)… not all are good! And test every method you learn.
  • Share this legacy with others.


Book Summary – The Richest Man in Babylon

My bullet-summary of George Clason – The Richest Man in Babylon [1926]

  • A man is what he thinks.
  • Wealth increases the possibility of happiness and content.
  • I claim my share of a happy life –> study + learn theory & practice.
  • 3 LAWS:
  1. Live on less than you earn.
  2. Seek financial advice from those who are competent (through experience… E.g. you don’t talk about cars with the bread-maker, you just talk about bread! With a car-maker you talk about cars, not bricks…). Seek wise counsel.
  3. Make gold work for you (together with its children) –> a part of all I earn is mine to keep. “Think about it morning, noon and night. Impress yourself with the idea. Fill yourself with the thought. As it grows it will stimulate you.” Make gold be your slave.
  • “Opportunity is a haughty goddess who wastes no time with those who are unprepared.”
  • “Will power is but the unflinching purpose to carry a task you set for yourself to fulfilment. When I set a task for myself, I complete it. Therefore, I am careful not to start difficult and impractical tasks (e.g. I can’t lift 1ton alone!), because I love leisure.” –> each time a bigger task though!
  • “Wealth grows wherever men exert energy.”
  • Get a millionaire as a partner!
  • Have the desire to prosper before getting there!
  • The 7 Cures for a Lean Purse:
  1. Start your purse to fattening: “For every ten coins you place within your purse take out for use but nine. Your purse will start to fatten at once and its increasing weight will feel good in your hand and bring satisfaction to your soul.”
  1. Control your expenditures: “Budget your expenses that you may have coins to pay for your necessities, to pay for your enjoyments and to gratify your worthwhile desires without spending more than nine-tenths of your earnings.”
  1. Make your gold multiply: “Put each coin to labouring that it may reproduce its kind even as flocks of the field and help to bring to you income, a stream of wealth that shall flow constantly into your purse.”
  1. Guard your treasures from loss: “Guard your treasure from loss by investing only where your principle is safe, where it may be reclaimed if desirable, and where you will not fail to collect a fair rental. Consult with wise men. Secure the advice of those experienced in the profitable handling of gold. Let their wisdom protect your treasure from unsafe investments.”
  1. Make your dwelling a profitable investment: “Own your own home.”
  1. Insure a future income: “Provide for in advance for the needs of your growing age and the protection of your family.”
  1. Increase your ability to earn: “Cultivate your own powers, to study and become wiser, to become more skilful, to act as to respect yourself.”
  • “Good luck waits to come to that man who accepts opportunity.” We all have countless situations where we regret afterwards not acting swiftly enough. Procrastination very often gets in the way of good luck! We desire riches, yet, how often when opportunity presents itself, the spirit of procrastination urges delays in our acceptance and we become our own enemy.
  • To attract good luck to oneself, it is necessary to take advantage of opportunities.
  • Men of action are favoured by the Goddess of Good Luck.
  • Gold is reserved for those who know its laws and abide by them.
  • Don’t approve of giving without evidence of the ability to acquire, protect and multiply wealth.
  • The 5 Laws Of Gold:
  1. Gold comes gladly and in increasing quantity to any man who will put by not less than one-tenth of his earnings to create an estate for his future and that of his family.
  2. Gold labours diligently and contentedly for the wise owner who finds for it profitable employment, multiplying even as the flocks of the field.
  3. Gold clings to the protection of the cautious owner who invests it under the advice of wise men in its handling.
  4. Gold slips away from the man who invests it in businesses or purposes with which he is not familiar or which are not approved by those skilled in its keeping.
  5. Gold flees the man who would force it to impossible earnings or who follows the advice of tricksters and schemers or who trusts it to his own inexperience and romantic desires in investment.
  • Wealth that comes quickly goes the same way.
  • Wealth that stays to give enjoyment and satisfaction to its owner comes gradually.
  • You should know that to borrowing and lending there is more than the passing of gold from the hands of one to the hands of another (there’s the risk associated to it). If you desire to help your friend then do so in a way that will not bring your friend’s burden upon yourself!
  • Loan process. Keep a token chest, a token for each loan until it is repaid. Some tokens will always stay in the chest.
    • The safest loan is where the borrower has possessions greater than the value of the one they desire. Such loans are based on property.  If necessary, these can be sold to repay the loan.
    • Others have the capacity to earn to repay the loan and interest. They will have income as long as they are honest and suffer no misfortune. Such loans are based on income.
    • Others neither have property or enough income. Their borrowings are guaranteed by family or good friends (collateral).
  • I do not discourage borrowing gold. I encourage it. I recommend it if it be for a wise purpose.
  • It is easy to lend. If it is lent unwisely, it is difficult to get back. I like not idle gold, even less I like too much of risk. Better a little caution than a great regret.
  • We cannot afford to be without adequate protection.
  • The hungrier one becomes, the clearer one’s mind works.
  • Ill fortune pursues every man who thinks more of borrowing than of repaying.
  • No man is otherwise who cannot respect himself and no man can respect himself who does not repay honest debts. Your debts are not your enemy and you shouldn’t run out of town to escape them. If you stood up and fought like a man, you would find respect.
  • You have shown me a vision; already I feel the soul of a free man surge within me.” Where the determination is, the way can be found.
  1. Firstly, the plan provides for his future prosperity. One-tenth of his earnings were put aside for his own to keep.
  2. Secondly, seven-tenths of his earnings paid for all living expenses.
  3. Thirdly, two-tenths of his earnings provided a way for his debts to be paid out over a time.
  • “Work is the best friend I’ve ever known. Work, well done, does good to the man who does it. It makes him a better man.”
  • Act like a free man and succeed like one!